Turn Your Ideas into a Profitable Reality
So you’re a visionary. Your mind is constantly swirling with innovative concepts and fresh business ideas. Scribbled-on napkins fill your pockets and sticky notes cover your mirror, the modus operandi of a true idea generator. You can see the bigger picture.
Scattered random notes may support your imagination, but they are not the best way to run a business. Your challenge is taking those amazing ideas and finding a logical approach to bring them to fruition, and you are not alone.
Most creative entrepreneurs find themselves getting tangled up in the “running the business” piece, the daily required tasks such as marketing, bookkeeping, and client relationship management. Dream time is crucial, but so is organizing your business, and finding the sweet spot here is the goal.
You can’t simultaneously have your head up in the clouds where great ideas are born and have your feet on the ground scrambling to do all the things you need to do to keep a business going. Well you can, but you’re setting yourself up for a serious case of burnout before you ever see your first million.
So how do you keep your idea-generating mind functioning to its potential if you have to spend so much time on never-ending business tasks?
“All wealth is based upon systems” (Dan Kennedy, author and marketing coach).
Systems and processes are the means to carry out necessary business functions, such as lead generation, sales, customer relations, staffing, and any other tasks specific to your company’s needs. You might use Quickbooks for bookkeeping, Dubsado for your client relationship management, Trello for lists, Slack for team projects. These are just some of the wonderful programs available to keep your business in order.
You need the support of systems and processes and a plan to implement them. That means scheduling time to work ON your business, not only IN your business.
The good thing is that visionaries also tend to be creative problem solvers, a skill they can learn to funnel into managing their day to day business tasks. Once you have these strategies in place, you will have more time to do what you love - focus on the ideas.
How do you put this “Systems” thing into action, you ask?
If you want to scale your business, but you can’t because you are spinning your wheels, systems will allow you to simplify, streamline and delegate the most important tasks.
Schedule time on your calendar initially to get started, then every week to maintain what systems you decide to utilize.
The first step is to record your recurring daily tasks that keep your business going. Tasks will fall under three general categories: sales and marketing, operations, and finance.
Separate that list of tasks into daily, weekly, monthly, quarterly, and annually. Some people find it better to work from longer term goals and plan in reverse.
What about non-recurring tasks, you say?
You can track non-recurring tasks elsewhere, in a program that tracks To-Dos, or by hand in a notebook, whichever works better for you. In fact, when choosing systems you want to choose the ones that work best for you, and they may not be the same as someone else’s. So eyes on your own paper and focus on what your business needs to grow.
Your vision, ideas and creativity are the reasons you started your business in the first place, so dreamtime is essential to fueling your company purpose. If you’d like to hear more about how systems in your business can change your business life and gift you more time to develop those visions and ideas, schedule a call with me today: https://calendly.com/kathleenlawson1251/consultationcall
P.S. Ready to stop spinning in place and get to the other side of your goals? Here are several ways I can help:
Download my free weekly planning guide - it will help you become more intentional with your time, develop a clear action plan for your week, and ensure that you are focusing on activities that will move your business forward - Download Now
Join our next CEO Power Planning Session and spend two and a half hours ON your business. During this facilitated workshop, you’ll set and prioritize your next 12-week goals, break them down into an executable action plan and create a resource plan - Join the Wait List
Apply for the next Close the Gap Program and stay on track to achieve your most important goals. 1:1 support and guidance on prioritizing goals, creating a plan and putting structure and routines in place. Then 12 weeks of group support around execution - Apply today